Thursday, June 24, 2010

FITA June 24 Issue is Out! :The Cross-cultural Connector

The latest issue of FITA Newsletter is out! And this is what they say about themselves:

“Dear International Traders,

For 9 years this newsletter has been bringing you descriptions of useful websites for international trade.

We are now expanding our activities and from now on will offer not only useful websites, but also 3 new services:

Useful service providers to help you sort out your overseas operations, taken from: , our new, soon-to-be-released “Knowledge Resource” and database of qualified service providers for international trade.
Jobs from FITA’s Career Headquarters
• Events offered by our partner the U.S. Commercial Service and other related agencies.

This week in Really Useful Sites we will:
• Learn about doing business in Morocco
• Get up-to-the-minute news about trade and finance events and issues worldwide on the website of Trade Finance Magazine
• Find economic data about all EU countries on Eurostat
• Be informed about worldwide Trade Barriers
Get extra help from Global Sources to import successfully from China and India

Click to Read the Whole Issue

Learn and enjoy. Please remember “The Cross-cultural Connector” is your own community. So, give us your feedback and let’s talk about it!

Amadou M. Sall

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Consumers in Brazil, Mexico Use Internet Differently :The Cross-cultural Connector

A digital divide still persists in Latin America, where 56% of metropolitan Brazilians and Mexicans are online. Understanding their differences in behavior and level of engagement is critical for marketers seeking an effective media allocation mix for Latin America.

Here are some highlights from a new Forrester Latin American Technographics survey of more than 6,000 urban consumers in the 12 largest metropolitan regions in Brazil and 10 in Mexico:

Broadband adoption is emerging but at different rates. While 45% of Brazilians — 50 million metropolitan adults — connect to the internet via broadband, Mexicans are adopting at a much slower rate of only 28%, or 16 million metropolitan consumers.

Similar to what we’ve seen in other countries, the low adoption numbers are not influenced by consumers using at-home dial-up instead of broadband. Rather, these consumers do not have home computer access in the first place.

Degree of online engagement is not similar — Brazilians are more active and social. Although online Brazilians and Mexicans are on par with the fundamentals like emailing, online Brazilians demonstrate higher levels of online engagement overall. The biggest difference is in social media. Brazilians are fanatical about social media: 63% of them regularly use social networking sites, adding up to 40 million metropolitan consumers. This is in stark contrast to Mexico, where only 22% of online metropolitan Mexicans — 7 million people — use social networking sites.

Many offline consumers find the internet mysterious. In markets where the internet is relatively new, such as Brazil and Mexico, many consumers are still trying to understand what it will add to their lives. This is reflected in the fact that 66% of offline Mexicans and 44% of offline Brazilians say they aren’t online because they just don’t know enough about the internet. Furthermore, about one-third of offline consumers in both countries say that they will never go online.

I’ve traveled extensively to Latin America over the last month, and one of the things most striking about technology adoption in the region is the ubiquity of cellphones: 75% of all metro consumers in the two countries own a mobile phone. (Read the Whole Story)

Your experience?

Amadou M. Sall

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Wednesday, June 23, 2010

Gapminder World Map (2010) :The Cross-cultural Connector

Thursday, June 10, 2010

The case for investing in Africa :The Cross-cultural Connector

The 21st Century Giant may not be who you think :-)

Posted via web from amsall's posterous

Tuesday, June 08, 2010

Visuwords™ online graphical dictionary and thesaurus

Fabulous and fascinating!

Posted via web from amsall's posterous